The Best Design winners were announced at the Grand Ceremony on November 29. Among the winning designs, this year’s jury found trends in social design, green design, and artificial intelligence, among others.
From this year’s statistics on Best Design winners, we see young Taiwanese designers leading the way in huaren design, many of whom center their design concepts on social and environmental issues.
The most direct reaction of consumers in these fast-growing countries to their newfound prosperity is to enjoy good food. People are choosing imported food items over similar, domestically produced products, and are increasingly willing to try exotic cuisines.
Tokyo is considered the trend capital of Asia. A product that becomes popular in Tokyo can then be labeled as a Tokyo bestseller and distributed to other major cities in Asia. However, not all products are able to gain footing in the Tokyo market.
It may be surprising to know that image licensing appears all over our daily life. It is present on ordinary merchandise from bags, suitcases, leatherwear, shirts, pants, and shoes, to credit cards, postage stamps, coffee shops, and even aircraft fuselage. Brand licensing is currently one of the most powerful strategies for marketing and brand promotion.
Readers who know a bit about the Japanese market are all well aware that Japan is the most challenging market in the world. After brand redesign, how should we enter the market? Let’s take this journey together!